Search Engine Marketing Specialist Dan Cristo

Marketing Your New Blog

One of the most annoying things about optimizing a web site is building links. As it turns out, link building is also one of the most important elements of getting your site to show up in the Search Engine Result Pages. The other thing that makes link building a pain is that most of it has to be done by hand. Sure there are automated tools, but no webmaster likes receive those annoying, “Let’s trade links” emails, and search engines devalue reciprocal links anyway. So it all comes back to rolling up your sleeves and getting knee deep in links.

Your first step:
The very first thing you should do when marketing a new blog, or any website for that matter, is stop by DMOZ.org and submit your site there. Sure it’ll take some time to get your site listed, Read the rest of this entry »

Search Engine Marketing through Blogs

Search Engine Marketing through Blogs
What’s the difference between a web site and a blog? Well, web sites are usually geared towards marketing or sales. Blogs on the other hand are more conversational. They’re usually less formal then a web site, updated more often, and are written in a more conversational manner. Blogs also have something special called RSS. RSS stands for Really Simply Syndication, and it basically gives a way for visitors to subscribe to the content of the blog. This way, when a post is added to a blog, people who’ve subscribed to the blog’s RSS feed can see that update and read the post. RSS feeds also have the added benefit of allowing subscribers to see the post through their email or mobile phone.

How can blogs help your web sites SEO?
Well, blogs are a great source of fresh content. And who loves fresh content??? Search engines! The fresher the content, the more frequent the search engines will come back and crawl your site. This frequent crawling will help the less frequently updated portions of your site get crawled as well. This means that any changes you make to that less frequently updated pages will get into the search engines results pages faster, allowing you to do more SEO testing.

Another great benefit Read the rest of this entry »