Before You Send Out Your SEM Resume

If you’re in the search marketing industry, and you’re looking for work, there’s one thing that you MUST DO before you start sending out your resume, and that is… Rank for your own name on Google.

Every hiring manager who knows what they’re doing is going to do a Google search for their job candidates name before the interview. If you’re looking to get a job doing anything with SEO, you better make sure you can at least rank for your own name. Why do you think www.dancristo.com exists?

Since this is a blog about advanced SEM techniques, I’m not going to insult you by explaining how to rank for your own name. I will however stress the importance of it, and give a few ideas of the types of web sites that might work well for this type of thing. Read the rest of this entry »