Google’s Adwords Professional Certification
Overview:
I wanted to write up a quick post about Google’s adwords Professional Certification program.
Let me start off by giving a quick overview of what the program is. Basically Google has a ton of helpful information online about how to use their Adwords Pay Per Click marketing platform. The information explains the fundamentals of the system, terminology, rules, etc. - view the Adwords Learning Center information for free here.
You read through (or watch a presentation if that suits your learning style) and take a test at the end of the course. The test is a timed test, Read the rest of this entry »
Search Engine Marketing with Social Media
Search Engine Marketing with Social Media
Let’s start from the beginning… What is social media?
To understand where social media is today, we need to understand how it started. Long before there were web sites (pre-1994/HTML), the Internet consisted of bulletin boards; the predecessor to the modern day forum. Bulletin boards were threaded discussions that people could post messages too.
After that we saw News Groups emerge. News groups were largely unregulated gatherings of people who shared common interests; such as Ford Mustangs or Gas Prices?. News groups were structured by keywords and sorted by dates, so visitors could view the most recent posts. Viewers also had the ability to respond to posts, much like the modern day forum or blog. One of the major differences between early news groups and modern forums were the lack of moderators. There was no one there to keep the posts on topic, or administer the group. The lack of regulation, coupled with the openness for anyone to contribute resulted in a lot of lengthy, heated arguments between users. Read the rest of this entry »
Should We Worry About Keyword Density?
I hear a lot of speculation about the proper density of keywords on a web site. I plan to set the record straight in this short post.
For those new to SEO, Keyword Density is the % of times a keyword is mentioned on a page in relation to the rest of the text. In other words… If I have a web page with 10 words, and 1 of those 10 words is a keyword I’m optimizing for, the keyword density for that keyword is 10%.
The problem with finding “the perfect” keyword density ratio is two part. Read the rest of this entry »
