Search Engine Marketing through Blogs
Search Engine Marketing through Blogs
What’s the difference between a web site and a blog? Well, web sites are usually geared towards marketing or sales. Blogs on the other hand are more conversational. They’re usually less formal then a web site, updated more often, and are written in a more conversational manner. Blogs also have something special called RSS. RSS stands for Really Simply Syndication, and it basically gives a way for visitors to subscribe to the content of the blog. This way, when a post is added to a blog, people who’ve subscribed to the blog’s RSS feed can see that update and read the post. RSS feeds also have the added benefit of allowing subscribers to see the post through their email or mobile phone.
How can blogs help your web sites SEO?
Well, blogs are a great source of fresh content. And who loves fresh content??? Search engines! The fresher the content, the more frequent the search engines will come back and crawl your site. This frequent crawling will help the less frequently updated portions of your site get crawled as well. This means that any changes you make to that less frequently updated pages will get into the search engines results pages faster, allowing you to do more SEO testing.
Another great benefit Read the rest of this entry »
Key Learnings from Search Engine Strategies 2008 - New York
Key Learnings from Search Engine Strategies 2008
Overview:
The difference between SES and other conferences is the depth of information presented. SES does an excellent job of focusing only on the search industry, which means more time is spent focusing on the advanced optimization techniques, as opposed to SEO/PPC 101 sessions. The speakers of the sessions I attended were credible sources, including well known industry pro’s, top executives and employees of the major engines. Read the rest of this entry »
