Search Engine Marketing with Social Media
Search Engine Marketing with Social Media
Let’s start from the beginning… What is social media?
To understand where social media is today, we need to understand how it started. Long before there were web sites (pre-1994/HTML), the Internet consisted of bulletin boards; the predecessor to the modern day forum. Bulletin boards were threaded discussions that people could post messages too.
After that we saw News Groups emerge. News groups were largely unregulated gatherings of people who shared common interests; such as Ford Mustangs or Gas Prices?. News groups were structured by keywords and sorted by dates, so visitors could view the most recent posts. Viewers also had the ability to respond to posts, much like the modern day forum or blog. One of the major differences between early news groups and modern forums were the lack of moderators. There was no one there to keep the posts on topic, or administer the group. The lack of regulation, coupled with the openness for anyone to contribute resulted in a lot of lengthy, heated arguments between users. Read the rest of this entry »
Search Engine Marketing through Blogs
Search Engine Marketing through Blogs
What’s the difference between a web site and a blog? Well, web sites are usually geared towards marketing or sales. Blogs on the other hand are more conversational. They’re usually less formal then a web site, updated more often, and are written in a more conversational manner. Blogs also have something special called RSS. RSS stands for Really Simply Syndication, and it basically gives a way for visitors to subscribe to the content of the blog. This way, when a post is added to a blog, people who’ve subscribed to the blog’s RSS feed can see that update and read the post. RSS feeds also have the added benefit of allowing subscribers to see the post through their email or mobile phone.
How can blogs help your web sites SEO?
Well, blogs are a great source of fresh content. And who loves fresh content??? Search engines! The fresher the content, the more frequent the search engines will come back and crawl your site. This frequent crawling will help the less frequently updated portions of your site get crawled as well. This means that any changes you make to that less frequently updated pages will get into the search engines results pages faster, allowing you to do more SEO testing.
Another great benefit Read the rest of this entry »
